About Us

Our Story
In the bustling streets of Delhi, where tradition meets modernity, a unique bond and shared passion for fashion brought FashItUp to life. Founded by the dynamic mother-daughter duo, Meenu Ahuja and Rashmeet Bindra, FashItUp is not just a clothing brand; it's a tale of love, creativity, and elegance.

The Beginning
Our journey started on a casual shopping trip that turned a dream into reality. Meenu's meticulous attention to detail and love for traditional craftsmanship combined with Rashmeet's contemporary design flair to create a brand as unique as their bond. Together, they craft pieces that are both trendy and timeless.

Craftsmanship and Design
Every piece at FashItUp is a work of art. Meenu's expertise in textiles and Rashmeet's innovative designs blend tradition with trend, resulting in collections that are eye-catching and elegant. This seamless fusion of comfort and style is the essence of FashItUp.

Our Vision
FashItUp aims to dress people with elegance and vibrant fashion. Our collections are young, colorful, and full of life, reflecting the spirit of modern India. We celebrate the unique bond between mother and daughter, and our creations are a testament to the beauty that arises from their collaboration.

Join Our Journey
Join us on this beautiful journey as we create fashion that speaks to the heart and soul. With FashItUp, every outfit tells a story of love, dedication, and the magic of a mother-daughter duo.